Capabilities

Built for brands
that want to win.

A full-service marketing and production partner.
Oction Agency01 / 13
About

One partner.
Every channel.

Oction Agency is a full-service marketing and production agency. Marketing strategy and direct-to-consumer, partnerships and talent, IP and licensing, content production and syndication, brand, events, and AI-integrated activations, built as one integrated operation.

We have worked across consumer brands, entertainment, and live experience at scale. We lead with how we work and what we deliver.

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Selected Clients

Trusted by brands
that set the standard.

Dior
Jack Daniel’s
Graffigna
JetX
Anantara
Belvedere
Universal Group
+ more under NDA
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Selected Work

A few we can talk about.

Belvedere
Brand Campaign · Content Production

Premium brand films and an always-on social system built to carry an ultra-premium spirit across digital and experiential.

Dior Sauvage
Content · Creator Activation

Editorial, high-contrast content and creator programming aligned to a bold, cinematic fragrance identity.

Anantara
Direct-to-Consumer Ads

Direct-to-consumer advertising for a world-class luxury hospitality brand: paid campaigns built to reach high-intent travellers and drive direct bookings.

Jack Daniel’s
Content · Event Activation

Heritage-led content and on-site event activation that keeps a classic brand confident and current.

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What We Do

Eight capabilities.
One operator.

01Marketing Strategy
02IP Sales and Licensing
03Event and Experience
04Partnerships and Talent
05Content Production
06Brand and Identity
07Content Syndication
08AI and Integrated Activations
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Capabilities
Marketing Strategy
Go-to-Market · Direct-to-Consumer

One operating plan that unites go-to-market and direct-to-consumer: positioning, launch architecture, channel planning, and the commercial engine that turns attention into revenue. We build the plan and run it.

IP Sales and Licensing
$40M+ in placements

Negotiation, structuring, and rights management for creators, characters, formats, and catalogs. We package it, find the buyer, and close the deal.

Event and Experience
Concept · On-Site Production

The moments audiences show up for, designed end to end, so every event earns its place on the calendar and its return for partners.

Partnerships and Talent
A-List to Local · Measured to Renew

Brand partnerships and the voices culture trusts, in one motion. Matched, activated, and measured so sponsors renew.

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Capabilities
Content Production
Video · Motion · Editorial

An always-on production engine: short-form video, photography, motion, and editorial, engineered for the platforms that move your audience.

Content Syndication
1B+ impressions / month

Mass distribution that turns one moment into millions of views, pushed across an owned network of channels plus partner networks.

Brand and Identity
Identity · Voice

A single, unmistakable identity: how the brand looks, sounds, and shows up, held consistent across every channel, surface, and moment.

AI and Integrated Activations
NBA Innovation Award, 2025

Where studio craft meets new technology: AR, motion, and AI-powered experiences that put the brand ahead of the moment and keep people talking.

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Content Strategy

Content that compounds.

We build content as a system, not a stream. A clear strategy, mapped to the customer journey and to how each channel actually behaves, so every asset works harder and the brand shows up consistently everywhere it matters.

01 / Pillars

Own a few themes

We define the handful of content territories that own the category, then produce against them with discipline. Focus over noise.

02 / Channel-Native

Built for the platform

Every asset is made for how the channel actually works, not reformatted after the fact. Native to the feed, the algorithm, and the audience.

03 / Always-On + Moments

Base plus tentpoles

A steady always-on cadence keeps the brand present, while planned tentpole moments create the spikes that drive reach and revenue.

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Content Strategy

The content engine.

Social
Social Content

Short-form video, static, carousels, stories, and daily community management across every platform.

Video
Video and Motion

Brand films, product and campaign shoots, social cutdowns, motion graphics, and animation.

Editorial
Editorial and Copy

Long-form, newsletters, thought leadership, and copywriting across every touchpoint.

Design
Design and Key Art

Campaign creative systems, key art, out-of-home, and packaging and product design direction.

Creator
Creator and UGC

Creator briefs, sourced user-generated content, and ambassador content programs at volume.

Paid
Paid Creative

Performance ad variants, testing frameworks, and continuous iteration against results.

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Our Approach

Embedded partner.
Not a vendor list.

We operate as one team inside your organization. Strategy, creative, and production move together under one brief. No handoffs between agencies. No inconsistency across channels. One voice, every day.

One Brief

Everything a brand puts into the world comes from one strategic and creative source. Brand, content, campaigns, and activations, all aligned.

Full Execution

We do not stop at strategy. We produce, publish, activate, and report. The work gets done.

Built for Scale

Modern brands run a content and marketing operation that never sleeps. We are built for that volume and that pace.

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How We Engage

From brief to results.

01

Discovery

Audience, market, and brand audit. We learn the business before we touch the work.

02

Strategy

Positioning, content pillars, channel plan, and the campaign architecture.

03

Production

Creative and content produced at volume, on brand, on schedule.

04

Activation

Publish, distribute, and activate across owned, earned, and paid channels.

05

Measurement

Report against outcomes, learn, and feed it back into the next cycle.

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Our Work

The work speaks.
We just can’t always show it.

A significant portion of our portfolio is covered by non-disclosure agreements. We are happy to speak in depth about our approach, process, and outcomes in a direct conversation, and to share relevant work samples where permitted.

What we can tell you: we have been in the room for campaigns that moved markets, productions that defined brands, and activations people still talk about.

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Let’s Talk

Great work starts
with one conversation.

Brandon Gill
Founder, Oction Agency
Shamir Cheema
CRO, Oction Agency
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